Woom in LogoLounge.com 2009 trends
LogoLounge.com 2009 current logo trends features NOT A CANNED HAM’s design for Woom, a European stroller concept for Graco. As part of the Flip Flop trend, this logo is composed of a W and O whose forms are duplicated and rotated 180˚ to yield an O and M. In addition, these letter forms reveal 2 baby forms held in a circular womb.
According to LogoLounge.com, “There is an indefinable magic that occurs when a consumer sees art that only has to make half a rotation to apparently return to its point of origin. That rotating axis becomes the device that creates participation by the consumer and that builds an affinity with the brand.” 
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