Mercy Housing

Earlier this year, I had an opportunity to work with Colorado-based agency, Vladimir Jones, developing a new identity for Mercy Housing, a national not-for-profit affordable housing organization founded by the Sisters of Mercy. Through our research and discussions, compassion and hope were the terms we focused on developing this mark. The heart was an instinctive symbol to apply for this solution, but how to uniquely convey the message was more difficult. The breakthrough came when I realized that a heart isn’t whole without a home. That by simply drawing a heart (compassion) composed of a house (housing) as well as an arrow pointing up (hope) a proprietary solution emerged.